Social media

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”[1] Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals.[2] These changes are the focus of the emerging field of technoself studies. Social media differ from traditional or industrial media in many ways, including quality,[3] reach, frequency, usability, immediacy and permanence. Social media operates in a dialogic transmission system, (many sources to many receivers).[4] This is in contrast to traditional media that operates under a monologic transmission model (one source to many receivers).

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